I work with the commercial Director of a regional TV company. And I want to talk about how to make the media talked about you, your company and what you're doing for FREE.
No contradiction here. It's simple. You mind the money for me - time. Every day I am training a huge number of press releases. These releases come to me from our office. They decided that everything that is written in these press releases do not pull on the newsworthy and sent to a commercial service wording will not be interesting to our viewers. I and my staff have to ring round all who us these press releases are sent to invite them to shoot a story on a commercial basis. Often, in 90% of cases, the authors of press releases are not willing to spend the money for customized reports. The loser so both sides come.
Let me tell you that we have a media willing to cover for free
If to formulate briefly - IT was THAT fun. Interesting to our viewers.
Of course, in the opinion of our editorial Board. Therefore the same principle acting and others
How to formulate interesting information about
It can be
The theme can be fashionable by itself, and it can be made fashionable. For example Company XXX is a new software product..... - not interested. And you can Now and you can start cloud computing - what are your chances that the release will go to mass already above.
It would seem what does a PR company for this event like wildfire
Give an example of one PR girl Director real estate Agency has given the task to promote him and his business and the money it is not given. Exactly. When the neighborhood burned down the old house she herself had made and sent out press releases to every media outlet in town and were waiting for the journalists at the scene of the fire along with a chief. Director of real estate Agency as the expert advised fire victims resettlement and the rights of the inhabitants of the old Fund.
The theme of the conquest of the peaks is not less interesting to the media. One owner of a small service vehicle in his spare time he likes to travel on his SUV in the abandoned corners of our country. His adventures he describes on the website of the service and makes the photos. There was a expedition in Unilag former camp of the Stalin era lost in the forests of Nizhny Novgorod region. Federal 4x4 magazine posted a report about this expedition on 4 bands for free. Including specified the address of the website service.
Who is the most famous newsmaker who the journalists lined up in a row in which there are no available places Is Zhirinovsky But if you do not own Zhirinovsky invite a professional respected expert in his field.
But for journalists with humanitarian education be sure to write what is known to this