SMO and SMM powerful tools of Internet marketing
11 january 2017, 00:44
SMO from the English. Social Media Optimization is a set of activities carried out within the site in order to force customers to share links to the promoted resource in social networks blogs communities.
SMM from the English. Social Media Marketing is the action outside of the website in order forced increase of traffic from those social communities and blogs.
These three abbreviations are similar in name and define one goal is to increase traffic to the website but the path towards achieving each of your tool and to set the record straight And it is important to understand the difference between them.
SMO is the work inside the site
SMM is a job in social services
SEO is the work both inside and outside the site
Each of these three tools of online marketing is powerful popular and deserves special attention. My website is dedicated to SEO optimization and most of the nuances are purely of a technical nature which will be able to implement every webmaster.
SMM and SMO contributes to the popularity and brand recognition helps to attract targeted audience and increase conversion. Therefore, in addition to technical knowledge, social progress requires some understanding of human psychology, the ability to communicate with people to make quick and correct decisions. The social media marketing as well as search engine optimization, you can dedicate a whole website or even to write a book.
Let's assume that you already have a website with interesting content, and it is traffic from search engines thanks to SEO optimization. If the content is boring and irrelevant all further actions meaningless
The first steps for promotion in the social. the services begin with SMO activities and the installation of button to Share. It quickly and simply. Also, you can install an RSS aggregator so that visitors can subscribe to site updates. That's basically all Then proceed to SMM promotion.
Create group in contact on Facebook and the community to classmates how to do it search for themselves on other sites. Do not forget to create an account in Twitter where you will publish announcements of new materials. Fill groups and communities content text description of the group photos videos polls discussions with links on the page. Begin to attract a group of live audience that is alive and not bots
For this you can refer to polypanel methods when you invite people leaving messages in specific thematic groups. Or use the paid services of social media marketing companies today, they have become too many. You can also return to the SMO and to set the site widgets such as We are in contact with, or We're classmates then you will attract people to the group directly from the site back
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