Media as a source of new customers: how to get the publication for free
09 january 2017, 23:04
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The publication in the press gives the company access to an audience of the publication. An article on the website of the newspaper or magazine can read dozens or even hundreds of thousands of people. If you get their attention things can go uphill. For example, the most successful American startups experienced the TechCrunch effect after publication in this edition, the number of visitors has increased several times. A few days after publishing the public's attention begins to wane but if you have something to offer people can be drawn from this interest, considerable benefit.
For example, last summer The Village published an article about the owner of the store is the Cheese sommelier Alexander Krupickova. A touching story of a programmer who left the office in order every day to sit in his shop to turn the cheese heads to see the rare buyers gathered more than 40 000 views. By the end of the week all his cheese sold out the entrepreneur had to purchase a new party and to hire an assistant. Such stories don't happen often but even if after publishing you overtake shopping spree article will benefit the business. Mention in the media is indexed by search engines and place your website in search results increases without any cost on SEO. In addition, a link to the article can be placed in the section About the company it will increase your credibility in the eyes of customers for many years.
There is a strong opinion that the mention of the company in any media you have to pay. This stereotype is supported by some publications that are asking for money for placement. Is it worth it to pay them each decides for himself but the readers are usually wary of hidden advertising. Instead of spending the money better to ensure that journalists have told about your company for free. It really is not as difficult as it seems.
Getting into the media is essentially the same advertising campaign only for journalists. To start is to conduct market research, determine publications which write about your business. If you sell baby products, it is logical to begin to establish contacts with publications for parents if gadgets with IT-portals. Don't forget about the media who write about business and entrepreneurs in General. Publishing them raises the prestige of the company.
Besides Newspapers and magazines there are also themed blogs and community. Often they put information about the companies for money but you can try to interest them in free cooperation.
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