Manager of SMM: the list of necessary skills. The responsibilities of SMM-Manager
11 january 2017, 00:45
Today, there are few people among those who are friendly with the Internet who has not heard of such a specialist as a Manager of SMM. However, to answer the question of who he is and what he does will be able to unit. And even among employers placing vacancies on the search of this fashionable professional does not exist a well-defined understanding of the tasks and responsibilities of the SMM-specialist. However this does not prevent them to conduct interviews and to hire the people responsible for the promotion in social networks and candidates to call themselves experts in this field and to put forward requests, sometimes resulting in shock even generous zaplatila. So who is this unpredictable and such a need in our time, SMM-Manager.
Before talking about the profession itself and its representatives will understand first what what constitutes a SMM how is it different from SMO what is the role of these components in the promotion of setproductname online
If you compare this to SEO the SMO - experience and website SEO and SMM activity beyond the external optimization or social media marketing.
Social Media Marketing is aimed at the promotion of goods and services placed on the website in social networks, on forums and blogs to make them recognizable and thus attract targeted visitors - consumers, customers, etc.
Often social media activity is confused with SMO. However, they are two completely different areas of work designed to achieve one purpose - brand promotion. Unlike SMO marketing in social networks does not involve any work directly with the company website, its content transformation and optimization. All work is carried out on an external site and is in communication with a potential audience attracting new subscribers and future customers as well as in smoothing out conflicts arise around companiesproducts through competent responses to the negative attivamente.
Thus we can say that SMM is an effective tool for creating positive image of a company or a product allows to quickly convey information to targeted audiences through active work in social networks.
Now having some understanding of smm activities, you can go to the discussion of specialists engaged in it. What should be the ideal applicant for this position what knowledge and skills to own and finally what are the main responsibilities of SMM-Manager in the company
Let's start with the fact that the profession is relatively new and not yet fully understood, employers and job seekers in this field. That is why today there are many such different and often conflicting views and perceptions regarding the scope and boundaries
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